ABC MOST TRUSTED SOURCE
ABC STILL AUSTRALIA'S MOST TRUSTED MEDIA BRAND
The ABC remains our most trusted media brand, according to research from Roy Morgan.
The MEDIA Net Trust Survey, conducted in April, reveals that while Facebook – and social media generally – remains deeply distrusted in Australia, the ABC is still by far the nation’s most trusted media organisation.
Almost half of all Australians (44 percent) distrust social media, compared to only 7 percent who distrust the ABC.
According to Roy Morgan CEO Michele Levine, trust is now firmly on corporate Australia’s agenda, but distrust is the critical measure everyone’s ignoring,
Michele Levine - CEO at Roy Morgan